The challenge: rank consistently for local keywords in India to acquire new customers on a low budget
Running a small business as a solo entrepreneur can become too much if you try to do everything by yourself.
Arbreal Stevia knew this first-hand. They were paying high customer acquisition costs through Facebook & Google Adwords, which wasn't sustainable for the long-term. Fortunately, they found Nico Rank through a recommendation - ranking locally on Google was no longer impossible.
Creating a localized SEO strategy
Arboreal Stevia’s target client base was very specific, so we had to create an optimization, outreach & content plan to rank for the right keywords & to acquire the right type of customer.
Arboreal Stevia is an award-winning plant biotechnology company focused on delivering the best quality natural extracts and bio nutritional solutions for the world from India
- No prior rankings or organic traffic history.
- All customer acquisitions through AdWords or Social Media.
- The solution: optimization, content, links.
Arboreal Stevia wanted to rank across India, which makes ranking for both competitive & long tail keywords considerably harder. By implementing a content strategy that was based on long tail keywords, optimization based on competitor data & backlink acquisition through custom outreach on media sites, Aroreal Stevia saw multiple first-page results within the first few months of implementation.
By working with Nico Rank's SEO specialists, Arboreal Stevia was able to target customers through unique content on long tail keywords, along with ranking for competitive keywords.
As a result, Arboreal Stevia was able to achieve
- First-page rankings on both competitive & long tail keywords.
- Increased customer acquisition through organic search.
- Significant ad spend reduction on AdWords & Facebook.
