The challenge: Reducing bounce rate while increasing conversions and scale on key target keywords
Real Books is driven by one goal: empowering businesses– big and small to take better financial decisions, every single day.
Real Books prides itself on being a forward-thinking company, Their comprehensive feature list, combined with unique intelligence tools, ensure higher business efficiency. To increase their growth and customer base, it was clear they had to quickly scale up their SEO while maintaining a strong focus on low bounce rates & conversions.
Real Books set out to find a unique SEO solution that would strengthen their ranking & authority as a trusted, innovative and agile solution for businesses that are looking for a cloud based GST and VAT compliant accounting-inventory-payroll software.
The solution: a unique opportunity to scale their SEO.
With this goal in mind, Real Books began to consider Nico Rank not only as an SEO solution, but as a strategic partner. Nico Rank has the scale to see how to rank across different markets & geographical areas through content - with this in mind, Nico Rank worked with their marketing team to achieve significant growth on both competitive and long tail keywords.
By working with Nico Rank’s content specialists, Real Books was able to target small and big businesses directly through a dedicated blog category that resulted in acquiring customers that are difficult to target through traditional advertising methods.
As a result, Real Books was able to achieve
- Considerable growth on target keywords.
- Ranked across multiple geographical locations.
- Significant bounce rate improvement.
