As a company with locations worldwide, Holiday Inn needed a partner that had the capacity to help them grow across multiple markets.
Because of this, Nico Rank was an ideal solution to help them scale their SEO to rank highly through content & data-driven optimization in multiple languages.
The challenge: increase organic search traffic & conversions internationally through a single domain.
When joining Nico Rank, Jayshree Tea was losing organic search traffic & wasn't able to acquire enough traffic that resulted in direct sales.
- Sales directly through Jayshree Tea’s site improves customer loyalty.
The solution: optimization, content & link building at scale
We got to work on creating a multi-language content plan & analysed over 1200 locations that required localized optimization & scaled up link building through link placements on local media sites.
Due to having a vast amount of data from existing clients in multiple markets, Nico Rank was able to leverage this to achieve growth on city-specific keywords across Jayshree Tea 's site.
After 12 months, our work resulted in Jayshree Tea having a consistent month to month increase in global organic traffic while other competitors were seeing a decrease in large markets due to increased competition in saturated markets. By optimizing at scale across different languages, their bounce rate improved significantly, conversions were up & the average user time increased by 30%.
As a result, Jayshree Tea was able to achieve:
- First-page results on target keywords across multiple locations.
- Improved conversions on direct sales.
- Significant bounce rate improvement.
- Increased customer retention.
- 75% YOY organic traffic increase.
