The challenge: to acquire local leads through organic search in a saturated & competitive industry.
As an entrepreneur, you have to handle everything yourself. It can be difficult to grow if you don't have a partner to help you in areas that are manual & time-consuming. This becomes even more critical when the entrepreneurs in question are doctors. They needed a partner with expertise in SEO so that they could focus on their area of expertise saving lives.
This is why Thumbay joined Nico Rank. Being in the healthcare industry, it can be extremely difficult to acquire new customers through anything other than Word of mouth & AdWords . Thumbay's target keywords were filled with big name which made it difficult to rank for the long-term.
Focusing on high conversion keywords
On our initial keyword audit, we found that the sites that were ranking for specific healthcare servicess. To reach Thumbay’s target customer base we had to create an optimization, outreach & content plan to rank for long tail keywords that acquire the right type of customer.
- Long tail keywords had a much higher conversion rate.
- Competitors had optimized poorly for long tail keywords.
- No content plans on competitor sites - they were completely inactive.
The solution: a localized content plan, detailed optimization & industry related backlinks.
Thumbay only wanted to rank in UAE, which allowed us to focus on a specific set of service related keywords. By tracking competitor sites, we were able to see what pages were ranking highly for specific search terms & which were declining due to specific optimization changes.
By working with Nico Rank, Thumbay was able to acquire high-quality leads through localized long tail keywords. This included publishing our weekly blog content, data driven optimization & backlinks that were acquired from mortgage-related media sites.
As a result, Thumbay was able to achieve:
- First-page rankings on both competitive & long tail local keywords.
- Increased customer acquisition through organic search.
- Significant ad spend reduction on AdWords.
